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& Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok to implement strong combination, Nike dominates the position constitutes an unprecedented challenge. But Nike under this head with a blow would breathe really difficult? Adidas and Reebok combined, will have a "1 + 1〉 2" effect it? But in the end can constitute much of a threat to Nike? & Nbsp; & nbsp; & nbsp; & nbsp; The author: Chen Ying & nbsp; & nbsp; & nbsp; & nbsp; Adidas, Reebok to join forces! The history of the world sporting goods market, a rare event in Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; combining the strengths of & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger decisions indeed somewhat surprising, but they are in fact premeditated. During last year's Athens Olympics, Adidas CEO Herbert. Hainer and Reebok CEO Paul. Freeman had several private meetings to discuss how to deal with this issue Nike. & Nbsp; & nbsp; & nbsp; & nbsp; early August, Adidas and Reebok finally reached an agreement, adidas will be announced 3.1 billion euros (US $ 4 billion) acquisition of Reebok. Under the agreement, Reebok will not be so "disappeared", it will still continue to retain their own brands, the headquarters still remain in Massachusetts - which with Nike in 2004 for the acquisition of Converse somewhat similar, but it is more thorough Some - in trading and Converse, Nike, in addition to the cheap jordans online management team and promised not to change the Converse business outside of its marketing rights for Converse also does not include the Japanese market. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, Adidas acquired Reebok purpose is very clear. Currently, Reebok in the US after Nike, the world's third-ranked, located Nike and Adidas, the Chinese player Yao Ming and Allen Iverson, big stars are its signing players, and even around the world have in the United States great influence. If Adidas can succeed acquisition of Reebok, its share of the entire sporting goods market will reach 20%, while still maintaining a leading position even though Nike, Adidas, but will face unprecedented fierce challenge. Adidas CEO Hainer also no secret to regain the dominant industry mean hands from Nike, publicly stated: Combine Adidas and Reebok will have one plus one is greater than two effects. & Nbsp; & nbsp; & nbsp; & nbsp; the acquisition has been an important means of Nike expansion. Back in 1988, Nike began the history of acquisitions, has bought the Cole & nbsp; Haan, Bauer, Hurley & nbsp; International and Converse and other companies, greatly expanding the business scale, stretched product line. Admittedly, Nike achievements to its industry dominance, acquisitions contributed to this series. Nike founder Phil. Knight has publicly acknowledged that the acquisition of Nike suppress opponents of a " Retro jordans for sale big stick." But now the blow opponents "stick" but are as rival Adidas waving and waving was so powerful, it is no wonder Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; directed Nike & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok, directed at Nike. & Nbsp; & nbsp; & nbsp; & nbsp; 20 1970s, Adidas campaign against civilians since the trend a bit unresponsive, has focused on professional sports shoes, its market position was eventually replaced by newcomer generation Nike. & Nbsp; & nbsp; & nbsp; & nbsp; to this end, Adidas mind a number of years has been the nest of gas, has been secretly hard, went on the attack, intended to recapture Nike "seize" market share. After a series of reorganization, adjustment operation, Adidas also saw signs of recovery, while continuing to maintain our edge in Europe, and gradually build up the strength in the Far East and Nike rival. But it has so far, in the world's sporting goods market accounted for 50% share of the North American market, Adidas, Nike, it has failed to threaten the lead. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, the first goal Adidas acquired Reebok will be aimed at the North American market. Reebok's share of the North American market can not compete with Nike, but it has four major North American sports leagues - Football NFL, Basketball NBA, MLB baseball and hockey NFL-- official sponsorship con Retro jordans for sale tract. Adidas has a monopoly on the World Cup for many years, Olympic and European Champions Cup and other major sporting events. Acquisition of Reebok, Adidas will be able to seize the means market in the world in more sports arena. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger will significantly narrow the gap with Nike in the US market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004, Nike share of the US athletic footwear market is about 36%, while Adidas and Reebok, respectively, 8.9% and 12.2% after Adidas and Reebok together, its market share rate can be more than the simple sum rose to 21.1%, not to mention the new company after the merger is expected to be able to average revenue growth of 10%, lower expenses cost $ 150 million per year. & Nbsp; & nbsp; & nbsp; & nbsp; of course, far more than the value of Reebok, Adidas or else it will not generous to the price of about $ 59 per share acquisition of Reebok stock, the current price is higher than the current share price Reebok . 34% & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger also regarded as a "natural fit" - Adidas and Reebok's market is not entirely coincide, Adidas products targeting athletes, specializes in professional basketball shoes, soccer shoes and other products, while Reebok's trendy new products, aimed at women, young people and the gene cheap jordan shoes for men ral consumers. Therefore, the merger between the two complement each other, will be conducive to better lengthen product line and expand market share. Additional significance on the one hand is Venus Williams, Allen Iverson, Yao Ming will be a global superstar with Reebok and ?????? of its so consistently lost in the star Adidas brand strategy to grow the force in one fell swoop. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, Reebok Adidas joined into a lot of new vitality, it is likely to become a turning point in the Adidas and Nike decades of competition. & Nbsp; & nbsp; & nbsp; & nbsp; boss fight "guerrilla" & nbsp; & nbsp; & nbsp; & nbsp; in the contest with Adidas, Nike is not a defensive opponents rules. & Nbsp; & nbsp; & nbsp; & nbsp; the Adidas brand first, the authority in power, Nike will sign a lot of dazzling fashion sports stars, so that young consumers worldwide excitedly screaming headlong into Nike's market distribution network; Adidas soccer equipment leading the way in the market, we seek simmering fresh Nike beat Adidas in this market, even for Adidas is considered "closed area" of the German national team, also looms; Adidas has a long history in various international events, the stability do official representative, Nike will Henda walking a fine line, in addition to hype their products venues, athletes wearing their products in the field, "disgraced recruit people cheap jordans for sale ", he did enlist the support of a large number of consumers. & Nbsp; & nbsp; & nbsp; & nbsp; these flexible "guerrilla" marketing strategy often hit by surprise Adidas, Nike finally let latecomers, sit tight in the industry dominant position. But behind the scenes, Nike fight this "guerrilla warfare", in fact, also the victims, especially in the Adidas and Reebok teamed looms Under this increasingly grim situation. & Nbsp; & nbsp; & nbsp; & nbsp; While with "guerrilla" marketing tactics like replacing the status to Adidas, Nike, but Adidas has never been able to climb to the political status in the international sports center. Nike has always been used to lose ground as the star strategy is familiar with Adidas, the official Adidas representative status at major sports events, Nike has never been able to shake. In a competition, always with official representatives face appears Adidas has more inherent advantages, and Nike even if successful so far, but still difficult to escape the fate of "guerrilla" in. & Nbsp; & nbsp; & nbsp; & nbsp; 1999, the Michael Jordan retired once Nike was the expansion of stagnation. Meanwhile, Adidas has constantly adjust the strategy - Mergers Solomon sporting goods company, the trefoil symbol into a more stylish three bars, enable consumers teen star tactics to compete - these policies make product sales Adidas It was picking up. The Adidas teamed Ree cheap jordans for sale mens bok, Nike fight for nothing less than Michael Jordan is probably caused by the impact of the year of retirement. & Nbsp; & nbsp; & nbsp; & nbsp; This is like a "cowboy" and "noble" showdown, although the "cowboy" the courage and the upper hand, but facing a "noble" counterattack, how not to defeat the anti-victory possible? & Nbsp; & nbsp; & nbsp; & nbsp; For Nike, it's assault marketing strategy, its star marketing strategy, in this copy was rampant, imitation has become a trend of the times, whether there is much constraint effects on other competitors, which is question. & Nbsp; & nbsp; & nbsp; & nbsp; it is not easy to get along with & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok in the industry is another giant called joint model. & Nbsp; & nbsp; & nbsp; & nbsp; but now all the good vision are just castles in the air, Adidas and Reebok merger could eventually produce "1 + 1〉 2" effect, can make Nike fell down from the world's throne, they are still To combine them in the future depends on the integration of results. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok distinctive, each with a complete management system, and now they come to a merely brokered capital made "marriage." The so-called love easy to get along. Newlyweds, the honeymoon, the two had not the same origin of the river will be faced with the problem of integration with the run. & Nbsp; & n Cheap air jordan 12 ovo bsp; & nbsp; & nbsp; The first is the problem of management mechanisms and cultural integration after the merger. Coordination and integration agencies, the business philosophy of unity, interests, which are yet to be time and proper handling mechanism to solve, this process is often lengthy internal digestion and adjustment, faced with the challenge of sorts to disrupt the delicate relationship . If the parties are unable to melt the existing antagonistic relationship, it can not reflect the consistent pursuit of interests, so this transaction can not be said to achieve the final success. & Nbsp; & nbsp; & nbsp; & nbsp; how to manage the new company, styles, and how to operate in accordance with the old-fashioned idea of ??the European precipitate a profound traditional American company up and running, which Adidas is a thorny problem. "The Germans thought in mind control, engineering and production areas of American culture to face marketing driven under. In fact, I do not think the combined company can subvert the market, because Nike has long been far ahead." Former New York Barron executives, the incumbent president of sports marketing firm Javelin Group, Jeffrey. Bristol says. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas sports focus areas of expertise, while Reebok is more focused on the life of leisure - this sounds very nice, but not simply complementary collage together. & Nbsp; cheap foamposites & nbsp; & nbsp; & nbsp; Adidas wanted to get involved in skiing supplies market, but its performance has been unsatisfactory, finally announced in May to withdraw from the market. While this is already thing of the past, but also explains how to manage their own very different brand product line, it is also a challenge to be faced Adidas, while it is in this regard and do not have much successful experience. & Nbsp; & nbsp; & nbsp; & nbsp; Also, more trouble is, Adidas and Reebok belong to the industry of high-end brands, although the product line is different, but the sales channels are very similar, the target consumer group also has a lot of overlap, overwhelmed by the merger to reach The purpose of open market, the interests of coordination does not want to come face meeting with less. & Nbsp; & nbsp; & nbsp; & nbsp; as a combined capital, Adidas and Reebok come together, but can live a happy life together, we should see whether they can smoothly through the merger after the run-in period, can make two big brands to form a complementary rather than duplicate operations. Perhaps, Adidas and Reebok have enough wisdom to learn from each other with their respective advantages, but Nike certainly will not stand still, it will continue to be a strong competitor.I do not know just released the Air Jordan 13 Low you have no consumption, in April 15th, the Air Jordan 11 Low "Columbia" Cheap air jordan 12 for sale online free shipping will return to the hot summer, a double low 11 seems to be the best choice of the street, I hope there is love you can easily into the ~ previously, this pair of Air Jordan 8 "Take Flight" once exposed, it has received no small attention, and today it finally confirmed the date of offering. Army green uppers and Air Jordan 8 Hale design complement each other, it is reported that this section will be officially released on January 26th, interested friends do not miss.adidas Consortium this season for the classic shoes; Stan Smith perfusion preparation technology Primeknit version's new state-of-the-art has created a new black and white color. Primeknit due to the intervention of science and technology, which has greatly improved the comfort of shoes, uppers can better fit the foot movement, and provide excellent air permeability, even in the summer wear will not feel hot, the whole body of the shoe soles with to clean white throughout, and in the tongue and heel department into black details, go. At present, the shoes have been on sale, like Baba do not miss it! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! tribute? Plagiarism? A series of "borrow" events triggered by Goyard and VANS In the morning at Edison fashion bloggers through (with the latest progress Cheap air jordans for sale of Susiebubble + "apology" translation) Street trend culture: the classification and celebrity introduction of graffiti art By the end of , the "/1626 tide community" was finally closed! American tide brand behind the orders, trends, lifestyle can advance "wholesale" - - - - - - - - - - to the tide recommended - - - - - - - - - - Reebok, Instapump, Fury, OG, Neon, Blue, neon blue, RASTACLAT lion shoelace Bracelet minimalist design Vans 2015 spring Sk8-Hi Reissue Zip LX new color series red Mid Nike Blazer Metric University red color matching comments on last article: minimalist design Vans 2015 spring Sk8-Hi Reissue Zip LX new color series next article: "red" Nike Blazer Mid Metric University red color matchingIn order to further promote women's breast health awareness, yesterday (the United States on August 29th), WNBA (United States women's basketball occupation) held a special national television show, by the Sanantonio Silver Star team (San Antonio Silver Stars) against the Detroit team (Detroit Shock) violent earthquake. As the home court battle Silver Star team overwhelmed by more donated the pink / white shirt and basketball, in response to WNBA's call for charity work and spare no effort. In order to match with the pink jersey lining, many WNBA female athletes effort, carefully selected war shoes, Silver Star team leader in the race, who scored 32 points. Becky Harmon (Becky Hammon America sister) is wearing a pair of never before exposed the "pink" version of the Nike Zoom Kobe IV, and others the players, such as Shubut (Sue Bird) and Sophia young (Sophia Young) are both selected "pink" version of the Nike Zoom Lebron Soldier III shoes. Source: Battle shoes Wang WNBA show; women's ball; star shoes show; friends out of print; Air Jordan shoes show comments on last article: WNBA show, female star shoes show next article: users out of print, Air, Jordan shoes showRecently, the Beijing Olympic Games official partner - German company Adidas Chinese Consulate General in Munich, Nuremberg, Germany City Hall, Germany Franken area in Olympic Association, jointly held in Nuremberg "Olympic morning show," in order the upcoming Beijing Olympic Games campaign. After the event, Mr. Hainer, Adidas's president accepted the Ben Wang interview with reporters in Germany. Adidas is the second-largest sporting goods manufacturer in the world. In early 2005, Adidas officially became the Beijing 2008 Olympic Games official partner for the Beijing Olympics and Paralympics all staff and technical officials to provide sports equipment, and provide sportswear for the Chinese sports delegation to the Beijing Olympics. Adidas CEO Hainer believes Adidas for the Beijing Olympic development has a special significance: "Beijing Olympics Adidas showcase their Olympic brand, and its ability to provide the best product for the athletes of the world, especially the Beijing Olympics will be the opportunity to scale in the history. the largest, the largest number of viewers of the Olympic Games, which is Adidas good platform to present themselves. " Recently, Adidas officially released the Chinese sports delegation to the use of high-tech digital printing technology to produce the Beijing Olympic Games prize clothing. Hainer said that Adidas will also showcase their latest products and innovations in the field of sports footwear technology to the world at the Beijing Olympics, involving most of the sports. As early as 1993, Adidas will set up branches in China, to enter the Chinese market, has become one of China's most influential sporting goods brands. After becoming an official partner of the Beijing Olympic Games, Adidas has increased the investment in China. "Adidas hopes to wake up Chinese people's Olympic emotion China to organize an excellent Olympic Games, Chinese athletes to get the stadium success, the Chinese people should be proud of their country - and we hope to contribute to this" Olympic sponsor Adidas has 80 years of history, has a long tradition of Olympic marketing. Hainer said that due to good cooperation with China, especially driven by the Olympics, Adidas in 2009 sales in the Chinese market will be more than one billion euros, ahead of schedule to achieve business objectives year. Some Western countries have tried to use the Olympics to pressure China. As Beijing Olympics partner Adidas also suffered pressure, some of the German media even require Adidas-called "human rights in China" stand. Hainer this the practice of linking political and Sports expressed strong opposition. He said: "The political issues have politicians, sports can not solve political conflicts, I think, the political tensions passed on to athletes practice it is wrong to boycott the 1980 Moscow Olympics and the 1984 Los Angeles Olympic Games did not have any effect, those who can not. Olympics athletes are the victims of Adidas support athletes, but sports should bring joy. " August 8 opening of the Beijing Olympic Games in the same day, Heiner torchbearers will participate in the Beijing Olympic torch as The last stage of the transfer. For the upcoming Beijing Olympics, he expressed his desire: "On one hand, I hope the athletes achieved excellent results on the other hand, I believe that people go to China to watch the Olympics will generate new to this country and its people. positive impression. 10 years, I have been to China many times, I feel China has undergone tremendous changes. I like the atmosphere and the Chinese people that China is now the National Action into ecstasy Olympic passion. "